I’m an undercover tomboy. My best friend would actually beg to differ on the “undercover” part. Or she’d take credit where credit is due and realize she caused the conversion back in our 20s. So, now that you have the background, hopefully it is less annoying to read these words: I love doing my makeup. (said no tomboy EVER, and yet here I am!)
Here’s why: my face feels so good with my makeup on. It is also sun-protected and reaping benefits of products made with essential oils and other goodies like jojoba oil and vitamin E. Trust me, this was not always the case. Doing my makeup felt like a chore and I could feel it on my skin…all day long. Sorry Bare Minerals, you were a major culprit in my weighted-face feeling and breakouts. Inspired by my aesthetician, who has a super high bar for all things natural & high performing, I decided to revamp my makeup drawer one product at a time (it is expensive to shift makeup!!). After much investigation and trial (and error) the winners are…
Julie Hewett and BeautyCounter! Here is what these brands have in common: they are high performing products that are made mindfully and without toxins. Let’s face it, I love to wander aimlessly through Whole Foods, but there’s nothing sexy about getting your makeup from the natural grocery store. I would be all about it if I’d had luck with the products! But I find them to be low toxin products that are also low- to moderate-performers. Meh. No thanks. Julie Hewett is a makeup artist first known for her work on the movie Pearl Harbor (she has the classic Hollywood lip on lock!). Obviously her makeup has to perform, but mineral makeup that you can actually smell (a hint) of the cedarwood essential oil and every lipstick formulated with organic camellia oil gives this brand a ‘beyond expectation’ mark. BeautyCounter makes it so easy to know exactly what you are getting in every product with their ingredient list highlighted right below the instructions on their website. Not a chemist in your other life? Their line is frequently listed as “Top Scoring Products” on EWG’s Skin Deep database. (I’ll hit you with more info on this amazing tool in the skin care edition post!)
So here is my honest opinion: you can’t really go wrong between these two brands. I have my favorite products between the two, which I’ll share here.
I live in California so I’ll sneak in a tip from my upcoming skincare post: after cleansing & toning I start my makeup party with a face sunblock (ain’t nobody trying to look older faster!). Then comes my absolute favorite products from each line:
Tint Skin Hydrating Foundation from BeautyCounter (I use Sand). I put it on like a face lotion. Next comes Julie Hewett’s Ora Mineral Foundation (my color is 1.5). Here are my favorite brushes to use: one for all over & one to use the powder as a concealer. Julie Hewett’s foundation has high grade zinc oxide that doubles up my SPF layer…all while keeping things very light-feeling on my face. What I love about both of these products is that they are light-weight secret weapons that pack a major punch.
Ok, here is where you can’t go wrong: bronzers & blushes. I happen to use Julie Hewett for both but have gotten my paws on the BeautyCounter counterparts and they are fantastic: Julie Hewett Ora Aphrodite Bronzer and Bud of Rose blush and BeautyCounter Color Contour Matte Bronzer & Color Sweep Blush Duo.
We never get paid for our opinions at M+M but we love to pass on a good deal: use promo code BOGO50 for 50% off Bud of Rose blush when you buy an Ora Aphrodite bronzer! Also get signed up with Julie Hewett announcements to find out when they bring back their Breathless palette (one of my best purchases of all): 4 blushes & 16 eyeshadows! BeautyCounter also has seasonal palettes, just not as many shadows & blushes in theirs. So that takes us to…
Julie Hewett’s shadows really don’t “move” on your face. We all know that icky eyelid crease that forms with many shadows…not hers. I haven’t
worn BeautyCounter’s enough to testify, but I love that they come as Color Shade Eye Duo (two for one, eh!). I have an eyeliner of each: Color Outline Eye Pencil in Violet (subtle but fun!) and Julie’s Smudge Brown Eye Pencil. Both great, both do what you want: line without running. But here is what neither have to offer: mascara (technically BeautyCounter does but I am NOT a fan at all). The best performer (and I’ve tried a number of colors): 100% Pure Natural Mascara. I love their fruit pigmented lengthening formulation in Blackberry (again subtle but fun with green eyes).
Oh ladies, here is where we have fun! Both brands are very different but both have great options for the all natural look or high drama mama. I have so many favorites (and I used to NEVER wear anything on my lips!). For BeautyCounter, it’s all about their Lip Sheers for me. Twig is an Allure award winner & is pretty much the perfect summertime sheen. I use Petal as my daily lip during fall-winter-spring, and those of you who can rock a good red will love Scarlet.
Julie Hewett is really known for her lips. And, woman to woman I have to tell you, you just need to have a tube of JH lipstick. I can’t do red (she has the most amazing array of reds!) but my wow-factor favorite is her Scarlett, a bold fuschia. I’m also the owner of Jacqueline, both Camellia balm sticks (Ruby and nude), and Posie Cheekie (for lips & cheeks). I happen to know two other M+M contributors who owe it to all of us to find their favorite Julie Hewett red (Jenelle, Emily…make it happen).
It turns out it’s pretty fun to be a girl and a tomboy – and there is a place for both! There is also a place for both mom & woman…and if you are wondering what to ask for this Mother’s Day – maybe ask your loves to treat you to something new! And then tell me all about it!